Flogas Team Ireland Paris 2024 – Winning Moments
"John Rooney, Managing director, Flogas Ireland with Peter Sherrard, chief executive, Catherine Tiernan, commercial director OFI and double Olympic gold medallist Fintan McCarthy".
The Flogas Team Ireland sponsorship for Paris 2024 was the company’s largest and most far-reaching marketing campaign to date and, like the Irish athletes it supported, delivered many memorable winning moments.
The Flogas multi-faceted campaign, 'The Energy Behind Team Ireland’, which began in March 2024, was designed to amplify support for Team Ireland athletes while spotlighting the vital role of the people, clubs and communities that shape our Olympic heroes. Integral to the campaign is Flogas' longstanding support for grassroots sports and community initiatives, reflecting its commitment to fostering local talent and camaraderie across the country.
The campaign highlights included the three-part docuseries ‘The Energy Behind Team Ireland’ featuring Flogas brand ambassadors Ciara Mageean and Jordon Conroy. Originally aired online via the Flogas website and YouTube channel, the series was soon picked up by Virgin Media and broadcast on Virgin Media One and Player on 18th July, 25th July and 19th September with over 407,000 views.
Hosted by Beijing 2008 Olympian and Flogas brand ambassador David Gillick, the Flogas Olympic Business Breakfast Series in Dublin, Cork and Northern Ireland from March to May 2024 teamed some of the most high-profile names in athletics, boxing, gymnastics and rowing with management and sports psychologists. Guest panellists included Paris 2024 athletes Sophie Becker, Rhys McClenaghan, Michaela Walsh, and Philip Doyle alongside Team Ireland alumni Kenneth Egan and Robert Heffernan. They were joined by coaches and trainers Jim Gavin, Caroline Currid and Dr Paul Gaffney to discuss the world of high-level sporting performance and the attendant personal and professional demands. Many went on to grace Irish TV screens for those two glorious weeks in July and August, either as competitors or commentators, winning medals, setting records, and becoming household names in the process.
Reflecting the campaign theme and underpinning the importance of top-class professional support for Irish athletes competing on the world stage, Flogas also donated €75,000 to the ‘Make A Difference’ Athlete’s Fund run by the Olympic Federation of Ireland (OFI). It did so with the launch of the Flogas Team Ireland Dual Fuel tariff for natural gas and electricity that pledged €20 for every new sign up or customer renewal. The Scheme provides essential financial support to coaches, training partners, and other sport science service providers who are helping Irish athletes qualify for the Los Angeles 2028 and Milano Cortina 2026 Olympic Games.
Advertising moments included a 48 sheet and bus shelter outdoor campaign featuring Ciara Mageean and Jordan Conroy, sponsorship of Today FM’s sports coverage of the Olympics, including competitions on the Ian Dempsey Show and Dave Moore Show. There were digital partnerships with 2FM, www.hersport.ie and a TV advertising campaign that covered both the Olympics and Paralympics. Flogas also sponsored the Medals & Mics podcast series hosted by David Gillick, Derval O’Rourke and Rob Heffernan.
PR moments included a partnership with RTE1’s Late Late Show, with a €150 Flogas E-store voucher for the legendary ‘Everyone in the Audience’ prize, presented on Friday 13th September 2024, the first show of the new season. The Show featured some of the Paris 2024 Olympic and Paralympic medallists in its lineup of guests. Other moments were media coverage and interviews with Ciara Mageean, Jordan Conroy and David Gillick in their roles of Flogas ambassadors in all major media outlets that included the Late Late Show, Ireland AM, Irish Times, Irish Independent, Irish Examiner, Sunday Independent, Sunday Times, Business Post, Irish Daily Mail, Irish Daily Star, Irish Sun and VIP magazine.
Links :
Team Ireland Home Page : https://www.flogas.ie/flogas-team-ireland/
Results from Team Ireland - : https://www.flogas.ie/flogas-team-ireland/results-from-team-ireland.html
Flogas Ambassadors - Meet Ciara & Jordan - https://www.flogas.ie/flogas-team-ireland/jordan-ciara-flogas-ambassadors.html
100 years of Team Ireland - https://www.flogas.ie/flogas-team-ireland/100-years-of-team-ireland.html
The Road to the Olympics - https://www.flogas.ie/flogas-team-ireland/the-road-to-the-olympics.html
The Energy Behind Series - https://www.flogas.ie/flogas-team-ireland/the-energy-behind-series.html
Flogas Ignites Support for Team Ireland with 'Energy Behind the Athletes' Docuseries